Skip to main content

Watching the Horizons: Aleida's Story

Watching the HorizonsWhen talking about yachting and luxury charter yachts I should tell about Aleida. Her story is a case study for business management schools. What makes her story more interesting to me than those of Paris Hilton and Donald Trump is that she is a retired office worker and mom! Aleida is a German Frau worked and retired in Turkey. She married a Turkish man and grew up her children. Her sons graduated as boat building engineers. She borrowed business loan for start up capital from her brothers in Germany as angel investors. Aleida and her sons started up their yacht charter company Eser Yachting in Marmaris. They built their own luxury charter boat Lyra, a gulet, traditional Aegean schooner with two masts and five sails. Now they manage their own flotilla in Marmaris. Salute Aleida!

Popular posts from this blog

Charter Yachts at Bodrum Marina

Crewed and skippered luxury charter yachts gulets and reflections on the Aegean Sea at Bodrum Marina.

Mediterranean Sailing Cruise

Sailing Aegean and Mediterranean Sea between Bodrum and Marmaris at Gulf of Gökova aboard sailboat Yeşil, Jeanneau SunShine 36, TUR 3600, on genoa jib.

Aegean Sailing Log from Marmaris

May 30, Saturday evening. We are in Marmaris Marina, meeting on board. Marina is full of sails, boats, goulettes, schooners. I notice one of them: "Bonbon". We watch the sunset among countless masts, strings, riggings, meet the people at the dinner on board, and chat.